Ethical Self Reflection Essay

Abstract In many cases, a person must choose between two or more â€Å"rights† that may or may not align with both one’s moral and ethical standards. The care-based, rule-based, ends-based thinking to arrive at a decision rather than rationalizing after the fact are necessary for analyzing ethical dilemmas (Hughes, Ginnett, & Curphy, 2012, pp. 164-165). The self-reflection needed to identify one’s fundamental nature, and to understand the morals, ethics and values one uses to make decisions are critical to becoming an authentic leader who is a moral manager that serves the people that follow him or her (Hughes, et.al, pp. 152-153). Ethical Self Reflection What is right? Morals define personal character related to the ideas of both right and wrong. Ethics, while inherently linked to morals and one’s moral obligations, is a set of moral principles used in a social system in which those morals are applied. In other words, ethics point to standards or codes of behavior expected by the group to which the individual belongs. These standards could be national ethics, social ethics, company ethics, professional ethics, or even family ethics. So while a person’s moral code is usually unchanging, the ethics he or she practices can be dependent on exogenous factors not controlled by the individual or the group to which the individual belongs. Care-based thinking describes what is commonly referred to as the Golden Rule, â€Å"Do unto others as you want others to do to you†, of conduct and is most closely aligned with Aristotle’s writings concerning happiness. Aristotle writes in Nichomachean Ethics that, â€Å"If hap piness is activity in accordance with virtue, it is reasonable that it should be in accordance with the highest virtue; and this will be that of the best thing in us† (Aristotle, 1992, p. 7). Thus the idea of ethics does not begin with the morals of either right or wrong, but starts with the premise that we all desire what is good or what seems so to us (Brennan, 1992, p. 64).  Happiness, then, is to live in an objectively good way according to several virtues that conform to the best and most complete aspects of human activity including wisdom, knowledge, courage, self-control, magnanimity, and honorable ambition (Brennan, pp. 65-67). These virtues describe the character of a good person whose acts are ethically free, not compelled; voluntary and not forced. Unlike Aristotle’s character based ethics, Immanuel Kant proposes a rule-based thinking that actions of true moral worth are done when a person does the right thing because it is right and not for what benefit the person can get out of the act (Hughes, et.al, p. 165). This type of thinking largely negates the external factors that may influence a person’s inclination to wiegh the decision to act based on the greatest hapiness provided to thegreatest number of people. When one takes the results or consequences of an act into consideration moreso than the act’s rightness or wrongness, then the act can be said to be based on ends-based thinking (Hughes, et.al, p. 165). This thinking is largely based on Utilitariansim proposed by JohnStuart Mill in 1863 who defines it as: The creed which accepts as the foundation of morals, Utility, or the Greatest Happiness Principle, holds that actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the happiness. By happiness is intended plea sure, and the absence of pain; by unhappiness, pain, and the privation of pleasure (Mill, 1863, pp. 9-10). Mill, however, did not propose that the ends of an action justified the means, for justice, to Mills, is paramount to the creation of good organizations and societies (Mill, pp. 42-43). The principle of ends-based thinking or utilitarianism requires that each person count for as much as the next, and that no single man or woman should be made to suffer injustice in order to increase the happiness of all the rest (Brennan, p. 98). Determining why we say what we are going to say; why we do what we are going to do; and why we feel what we feel in an ethical dilemma presupposes that moral choice is rational. However, â€Å"man is not a rational animal; he is a rationalizing animal†¦[and] one of the hardest things to believe is the abysmal depth of human stupidity† (Heinlein, 1953, p. 18). This Sartrean brand of existentialism is based on the idea that we act first, and then look around for reason afterward (Brennan, p. 122). This rationalizing does not operate at the level of our own behavior alone. We, as social animals, are prone to adapt  to the reality as others find it. We tend to conform, even if, when rationally examined, the reality of the group does not make sense. â€Å"To thine own self be true, and it must follow, as the night the day, thou canst not then be false to any man† (Shakespeare, Hamlet, Act I scene 3, 78-82). Shakespeare provides Polonius a voice that resonates clearly in present contexts the importance of being true with one’s morals and virtues. True, not in the Elizabethan sense of making certain you had your home and finances in order to allow you to better help others, but true in a sense of Plato’s maxim â€Å"Know Thyself†. Jean-Jacques Rousseau, whose name is strongly associated with the Enlightenment movement, believed that the knowledge of oneself is the beginning of wisdom (Brennan, J., p.75). Gaining this knowledge requires self-reflection. Reflection links changed awareness with changed action. Reflection is a valuable part of any worthwhile effort. When one takes the time to thoughtfully reflect about an experience, one is given the opportunity to learn from it, to enjoy success, understand failures, and to gain insights that will be helpful to you in future activities The knowledge of self is essential to enable leaders and followers who aspire to lead to clarify their own values as they model the way for others to follow (Barry P., Kouzes J., 2012). However, lifting the cloud of the false personal perceptions we all build from the front of our observation lenses is no easy task. Our implicit prejudices, in-group favoritism, claims of imagined credit and misjudged conflicts of interest are the fuel to the clouds that provide us an over-inflated sense of self-importance (Hughes R.L., et al., 2012, pp. 161-163) Simple self-reflection or introspection is useful when we are trying to decide to make for dinner. During the 2012 Human Capital Institute (HCI) Learning and Leader Development Conference, BG (Ret) Thomas Kolditz said tha t, â€Å"You can’t become in 30 seconds what you haven’t been in 30 years† (Fakalata, 2012). Whether a leader is in a corporate boardroom, watching the company’s price point per share fall so low that you need a special ticket into the New York Stock Exchange’s stinking underbelly to see how far it really sunk, or whether a leader is watching his ladder and hose crews battle an industrial chemical fire near a suburban Alabama community, the situations that test leadership are also the events that produce competent and selfless leaders driven by moral obligation and social conscience (Kolditz, 2007). Likewise, these same  situations produce the corporate and local government villains that are ridiculed for their selfishness, incompetence, inattentiveness and greed. Motive provides one the reason for doing something and may be considered the â€Å"why† that inspires the â€Å"what† needs to be done (Covey, 2006, p. 78). Values are constructs representing generalized behaviors or states of affairs that are considered by the individual to be importa nt (Hughes, Ginnett, & Curphy, 2012, p. 152). With these definitions in mind, one may surmise that values – what is important to us – guide us to adopt motives that become visible to others through our behavior towards and with others to complete the â€Å"what† needs to be done. Loyalty to a leader is engendered when followers can place their full trust in leaders who are perceived as persons with high moral integrity (Wakin, 1976, p. 587). The moral obligations one has influences the values that drive us toward a certain set of motives that cause us to take action under varying circumstances. Leaders who are consistent with their behaviors with respect to their perceived moral obligations are viewed as having high moral integrity and worthy of trust. The ability of a person to lead a group is often dependent on the culture and the group’s beliefs in right and wrong – the ethical climate (Hughes, Ginnett, & Curphy, p. 155). For example, a person who values money, reducing expenses, realizing p rofits, and maximizing business opportunities is motivated by finance or financial wealth. This person, leading a group that values devotion to duty, hard work, and respect for authority, may experience difficulty because the values are not shared and will seldom align to the tradition that motivates the group being led. The financial leader in a group of traditionalists may be viewed negatively because the obtaining financial success is considered the wrong â€Å"why† to do work that requires – from the groups perspective – duty, loyalty, hard work and respect. In any context where leadership is a critical component to success, moral absolutists whose values reflect strict adherence to a defined rule-based thought process may be viewed as uncompromising and hide-bound. Likewise, a pragmatist or a person that uses end-based thinking to justify actions may be viewed as one who uses any method to expediently achieve the organizations goals and objectives. In either case, the appellation of absolutist or pragmatist may be viewed as a pejorative depending on what values are shared by the followers and the organization. However, neither  moral archetype explanation is sufficient when dealing with human actions and the values that drive the motives behind these actions. Truth-telling, promise-keeping, preservation of life, respect for property may not be absolute moral obligations, but they are not relative either. Rather, as Hughes describes, the situation significantly influences both the priority of moral obligations and the leadership interaction between the leader and followers in a particular situation (Hughes, Ginnett, & Curphy, p. 26). In terms perhaps more easily understood, moral obligations like promise-keeping may be at odds, depending on the situation, with an equal universal obligation like preserving life. Neither obligation is absolute and neither is relative, however circumstances may arise when one must prioritize the obligation that shapes what one values and provides the motive to take action. Leadership is about getting results in a way that inspires trust (Covey, 2006, p. 40). Trust of oneself, trust in the relationships we have with our constituents and the organization of which we are part. The means to accomplish a task and get the expected results are just as important as the ends. Leaders possessing a set of morals consistent with the ethics of a given society (organization) are better able to get results in a way that maintains or increases trust. The non-conformists and the dissidents who openly oppose dominant social attitudes and ideologies are not necessarily more correct or more rational. But we might take their criticism as an opportunity for honest self-reflection and examination of even our most dearly held views of ourselves and our society. Congruence with morals, values, motives and behavior results in what we might call integrity. There are no gaps between what the person believes and how they act, and therefore we can trust that actions are done in accordance with who the individual really is. References Aristotle. (1992, January 3). Nichomachean Ethics. The Internet Classics Archive, X. (D. C. Stevenson, Ed., & W. D. Ross, Trans.) Cambridge, MA, United States. Retrieved from http://classics.mit.edu//Aristotle/nicomachaen.html Brennan, J. G. (1992). Foundations of Moral Obligation; The Stockdale Course. Newport, RI: Naval War College Press. Covey, S. (2006). The Speed of Trust: The One Thing That Changes Everything. New York, NY: Free Press. Heinlein, R. A. (1953). Assignment in Eternity. NY, New York: Baen Publishing Enterprises. Hughes, R. L., Ginnett, R. C., & Curphy, G. J. (2012). Leadership: Enhancing the Lessons of Experience. New York, NY: McGraw-Hill Companies Inc. Mill, J. S. (1863). Utilitarianism. London, England: Parker, Son and Bourne. Retrieved from https://play.google.com/store/books/details?id=lyUCAAAAQAAJ&rdid=book-lyUCAAAAQAAJ&rdot=1 Wakin, M. M. (1976). The Ethics of Leadership. American Behavioral Scientist (Pre-1986), 19(5), 567-588. Retrieved from http://search.proquest.com/docview/194626859?accountid=12871

G topics

G topics A Unipolar World spells disaster for underdeveloped countries like India Is Globalization Really Necessary? What shall we do about our ever-increasing population? Corruption is the price we pay for democracy Foreign television channels are destroying our culture What India needs is a dictatorship With media publishing and telecasting trivia, censorship is the need of the hour Kaun Banega Krorepati is less about knowledge but more about money and personality Beauty contests degrade womanhood The rise of regional blocs threatens independent nations like India Six billion and one ronze!Is dependence on computers a good thing? Should the public sector be privatized? China and India are similar nations with contrasting ways Is India a Soft Nation? Value based politics is the need of the hour Religion should not be mixed with politics How to deal with high oil prices Our cricketers are not to blame for match fixing Why cant we be world players in industry as we are in software? Mu ltinational corporations: Are they devils in disguise? Should there be limits on artistic freedom (the controversy on Fire). Should there be private universities?Does banning fashion shows and New Year parties save our culture? Are Big Dams Necessary? Films are corrupting the Indian Youth A Gandhian State selling liquor is an anomaly Bride burning and dowry may look bad, but are an integral part of India Our Culture is Decaying We are not serious about saving Wildlife/Environment The education system needs serious reforms The impact of MTV on our psyche Showing Violence and Crimes should not be allowed in films and on television Let us legalize gambling Is management an art or a science? The Rush for MBA is really a rush for big moneyEthics in Business are Just a passing fashion The objective of Management is to maximize profits Do professional managers have a chance in our family run businesses? The Internet Is an MBA necessary to succeed in life? Family owned business vs. professi onally run businesses Smaller businesses and start-ups have more scope for professional growth Dot com or doubt com? The Wheel is Turning Round and Round If I was the Finance Minister/Prime Minister There is no right way to do a wrong thing Group Task: How can we have Mount Everest in India?Do Beauty and Brains Go Together? When I woke up in the morning I saw†¦ A ship docked in harbor cannot face the storms Up the Down Staircase Just as we have smoke free zones, we should have child free zones Marriage is a social trap India needs dictatorship or democracy Education and success -direct correlation Indian villages-our strength or weakness Budget-good or bad Role of NGOs in todays world (and India) International Women's Day MBA necessary for successful business? Are beauty pageants Justified? Is coalition politics here to stay?India needs a dictator? Is India moving away from a secularist state? Education in India – or the lack of it What ails Indian sports? The Age of Inf ormation Is Philosophy Just an armchair theory? Success is all about human relations Borderless worlds – Dream or reality? Quality is a myth in India. Education and success – Is there a correlation? We dont learn from history, we repeat it Dowe need a global policeman? Indian villages – our strength or our weakness? Agrarian Economy in India – boon or bane If there were no armies in the world†¦.Open book examination system would eliminate all the ills of present system. (Dept. of Fin. Studies, DO, March'99) Women's empowerment will lead to social development 11M Kozhikode, March'99) Computers result in unemployment (FMS Delhi, March'99) Indians lack a sense of social responsibility (MDI Gurgaon, March'99) Are we raising a generation of burnt out children? (IIMB, Mar 97) Advertising is all glitter and little truth. (MICA, Apr '97) Is bureaucracy a hindrance to economic reforms in India? llMCJuly '97) Film-makers are indulging in cinematic Fortitution in the name of folk culture. (IIML, Mar'97) Under Indian parliamentary democracy it is impossible to ensure balanced regional development. (IIMC, Mar 97 ) In an over-regulated society corruption is inevitable. MICA, Apr 97) For the poorer sections of society, a state-controlled economy is better than a liberalized economy. (IIMC-PGDCM, March'97) With IT replacing middle level management, software Jobs are more lucrative than MBAs (S.P Jain, March'99) Do you think accent holds you back? Would you prefer everyone speaking uniformly? (XIM Bhubaneswar, March'99) Men resent women power at work place (NMIMS, March'99) Youth in India are becoming greedy by the day (MICA, March'99) MBAs should be taxed at higher rates in the country (IIMB April'99) Group Discussion topics asked in SCMHRD on 12/2/2001 IT boom in India. Large Dams are a must for India's development. Leaders should be followers first. Should the Government ban India from playing cricket match in sharJah?Justify. Why more girls choose Human Relations Management. Advertising and ethics. IT  ¤ What does the future hold? Recommendation? Conscription should be made compulsory. Why is patriotism lacking in India? What Ails India more – corruption or Overpopulation. What should India do to preserve its IT command over the World. IIFT GD Topics on 20-02-2001 India makes nuclear bombs, but cannot make quake resistant houses. Role of money in elections Fast changes in Information Technology- excitement or agony?

My Career Choice

It halogens not Just your abilities, but it also challenges your brain. It is never the same thing every day. My main reason for becoming a CSS is to get Justice for the victims. My professional reasons for becoming a Crime Scene Investigator are to get criminals off the streets. I would like to make a good career out of being a CSS. Another reason is that I will gain great skills out of this profession. There is always a want for Chi's and Criminal Justice majors. I will be successful because I will have my bachelor's degree in Criminal Justice. I will get a great deal of work experience In y field.I will gain a great deal of skills that can only help me go further. I plan to be as successful as I can be. My academic goals will help me succeed because without a degree you cannot get a good Job. You cannot go any further in your field of study. The academic goals should be realistic and time oriented. These goals should be within your period for schooling, and they should be In three lengths. A short-term goal, A medium term goal, and a long-term goal. My professional goals will help me succeed because they will get me a good Job, and work experience.They will help me gain skills that are needed in my area of work, and they will help me move up In my career. I believe that both academic and professional goals are the two major steps in becoming a Crime Scene Investigator. Being a Crime Scene Investigator could have both good and bad things about It. You must have the skills to be a CSS. Having a strong stomach Is a big thing with being a CSS. You see bodies everyday and you have to be able to handle the worst kind of smells. Patience, and having a sharp eye for detail are both key skills In being a CSS.You have to be patient and take the time to find the little details In every case. Having the skills and the experience for the Job can help you more than It could ever hurt you. Having the knowledge for this Job Is a big part of the academic goals. You can never go wrong with knowing as much as you can about your area of study. The mall thing that one should always remember about being a CSS Is that there Is a lot that comes with the Job. This Job Is not Just a normal nine to five Job, this Job could be a nine to five Job and then an on call every night Job.When they call you In the boss expects you to be there at a moment's notice. My Career Choice By Ashley my bachelor's degree in Criminal Justice. I will get a great deal of work experience in within your period for schooling, and they should be in three lengths. A short-term gain skills that are needed in my area of work, and they will help me move up in my have both good and bad things about it. You must have the skills to be a CSS. Having a strong stomach is a big thing with being a CSS. You see bodies everyday and you for detail are both key skills in being a CSS.You have to be patient and take the time to find the little details in every case. Having the skills and the experience fo r the job can help you more than it could ever hurt you. Having the knowledge for this Job is a big part of the academic goals. You can never go wrong with knowing as much as you can about your area of study. The main thing that one should always remember about being a CSS is that there is a lot that comes with the Job. This Job is not Just a night Job. When they call you in the boss expects you to be there at a moment's

Managers learn better through experience. Theory has nothing to offer Essay - 1

Managers learn better through experience. Theory has nothing to offer - Essay Example Owing to the dynamic nature of the current business environment, learning through experience has been widely used as the mode of leaning in the field of management (Rigolosi, 2013:1). Learning through experience has become an important has become an important aspect in management to enable them to meet the challenges posed by the business conditions in the 21st century. The statement ‘Managers learn better through experience. Theory has nothing to offer.’ is true in the modern times in the business world. This is owing to the fact that managing an entity in the modern times poses unique challenges to mangers globally. Managers have to experience some challenges resulting from globalisation and other forces in the market such as changing consumer needs and increased competitiveness. On the other hand, it has been observed that theory has a lot to offer in the management field, as there are some management theories that can be applied to solve problems facing managers in t he modern world. This means that theory cannot be fully left out in the field of management. Instead, it should be complemented with the experience learnt by managers in their line of work. In order to study the reasons as to as to why learning through experience is the best form of learning for managers this paper gives a discussion of the experiential learning theory and its practical application. To start with, experiential learning is defined as learning through experience. The theory of experiential learning is refers to the process of learning through experience and theorists such as Kurt Lewin and Dewey made important contributions to the theory (Border, 2007:7). The theory refers to learning as the process where knowledge is generated through experience. In other words, knowledge comes from the events experienced on a daily basis. Learning through Experience Mangers can learn a lot from observing the trends and activities in the business world. According to the theory, indiv iduals learn so much from observing and listening to the opinions of other people. This sparks their interest and enables them to discover and learn new concepts. David Kolb’s learning theory identified stated different learning styles that are founded on a four stage learning process. The four stages are important in the process of mangers learning through experience. There is the concrete experience that is gained through feeling and putting in practice what is leant (Janet, 2006:45). If managers feel that making a certain move will benefit the company, they learn through taking such decisions. The second step is reflective observation where the managers can learn through observation and critically analyse the outcome. The third step is abstract conceptualisation that entails assessment of the conceptual understanding. The last step is active experimentation and finding solutions to problems. This theory states that learning is based on immediate experience that acts as the basis of our reflections and observations. These observations help managers to plan and come up with new implications and are assessed to learn new concepts and experiences. All the stages discussed above are highly important to the learning process by managers. The entire process of experience, planning, reflection and

Monetary Theory of Germany Research Paper Example | Topics and Well Written Essays - 2250 words

Monetary Theory of Germany - Research Paper Example The Bundesbank Act of 1957 birthed the central bank of Germany. In the period since the independent Bundesbank has been successful in pursuing price stability. In fact, the ECB and other central banks in the EU transition economies have been modeled after it. The Bundesbank, by any definition of targeting, cannot be defined as a monetary targeter (Haan 67). Instead, it consciously uses its monetary targets as a signaling framework for intent and explaining its policies to the public. This has given the monetary stance taken by the bank an increased level of transparency, which has, in turn, enhanced its flexibility when it comes to economic responses such as the reunification process. Another step that the bank has taken to its benefit has been its independence from control by political events. The Bundesbank has taken transparency in a meaningful manner and has announced, publicly, its medium-term policy goal of a 2% inflation rate and given information regarding its economic outcomes and policies that are necessary assessing the bank’s performance. Its steps towards this direction have proven that accountability to the standard that clearly helps rather than stands in the way of central bank independence in the long term. The highest form of praise for the successful steps taken by the Bundesbank over the past years has been imitation by other central banks. This has especially been so because of its independence from political control, a legal statement that commits itself to price stability, and monetary target adoption. (Haan 70). The Bundesbank is not a monetary targeter. However, this does not imply that inflation in Germany has stayed low due to fac tors beyond the bank’s control or luck. Historical records, as well as those from the past five years, have shown a different utilization of monetary targets. It uses the targets as a signaling framework. On top of increased transparency, the Bundesbank has taken to disciplined discretion (Haan 70). This is neither a complicated hidden law followed by the Bundesbank or the occurrences that follow when conservative central banks possess autonomy. It means that the bank has committed itself in publicly clarifying the stance and intent of its monetary policy regarding its

Organisational Structure and design for a virtual world - Dell case Essay

Organisational Structure and design for a virtual world - Dell case - Essay Example But like every coin has two sides the virtual world also has limitations too (Camarinha-Matos and Afsarmanesh, n.d., p.4-6). This project deal is about the case of Dell who uses the virtual organisation’s model for its operations. The case outlines the opportunities that the virtual organisation’s model has provided to the Dell in improving its operations as well as the limitations the company faces because of using virtual organisation structure. The report includes a detailed study on the virtual organisation including the merits and the demerits of these types of organisational structure. The organisational structure has been analysed in detail to assess compare the different organisational structures with the virtual organisational structure. The case have been critically analysed to assess the strength and weakness of the company on using this type of organisational structure so that solutions can be identified for improving the limitations. Company background Dell Computer Incorporation which began its operations during 1984 as a hardware manufacturing firm under the leadership of Michael Dell is found to diversify its operations to enter the electronic commerce paradigm. The company initially depended greatly on revenues emanating from direct sales operations which were conducted based on orders received out of telephonic contacts. Dell being able to serve orders in an optimal manner became successful to gain huge amount of business profits in a quick span of time. Diversification from the current business and sales strategy was assumed by the company by drifting from direct sales to conducting sales through the help of internet. ... Diversification from the current business and sales strategy was assumed by the company by drifting from direct sales to conducting sales through the help of internet. For the above purpose the company went in to create its own website where different types of products along with relevant information were published which helped the clients of the concern to effectively book them. Operating based on the orders placed in by the clients as during the direct selling period it helped in to maximise the utilisation of is electronic commerce interface. The electronic commerce interface not only helped the company to enhance its sales revenue on a daily basis but also helped the concern to enhance its relation with its clients and customers. Clients of Dell obtained the pleasure of getting their queries addressed online which thereby enhanced the goodwill factor of the company. Enhancement of the electronic commerce paradigm was conducted by the company by engaging its supplier network which helped the company management gain control over its production parameters and deliver ordered products on a timely basis. In this context the company also designed a separate organisational team which mainly started focusing on the electronic commerce process in order to enhance its feasibility (Kraemer and Dedrick, 2001, p.4-6). Literature review Virtual organisation The advance use of information technology helped to create a newer organisational structure which is referred to as virtual in nature. In this regard, Wiesenfeld, Raghuram and Garud (1998) state that the virtual nature of the organisation is enabled owing to the connection of different organisational activities based on an online

Segmentation targeting positioning (STP) Essay Example | Topics and Well Written Essays - 250 words

Segmentation targeting positioning (STP) - Essay Example A company should consider that it is challenging to meet the needs of every customer. Therefore, it should fashion a product that may partly cover the needs of the customers if not all. It is somehow dodgy because many customers prefer goods or services that cover their needs wholly (Kotler, 2010). This might result in poor sales of the goods or services. Targeting markets is significant because the company is able to identify the information it had missed about the product. Through this, the company is able to identify would-be customers who would buy the product. The company is able to realize areas to improve on to realize more profit. According to Nykiel (2007), a company should guarantee that its product is distributed to places that it can endure competition. This can be achieved through intense thoughtfulness of the customers’ preferences. A company should consider that customers are influenced by different factors. There are those who are focused on taste and lifestyle while others observe their religious inclination. It is therefore indispensable for a company to choose places that will favor their products in terms of customers needs (Capon, 2009). For any company to survive antagonism in the market, it should consider apposite segmentation. This will guarantee that the company target all potential customers and maximize its proceeds. Although it is not possible to gather all the needs of every purchaser, the company should surface with strategies that will gratify the needs of every customer partly, if not

Not all companies are viewed as equal Research Paper

Not all companies are viewed as equal - Research Paper Example From an economic perspective, free trade not only makes a company successful, but it also creates a competitive market that improves a country’s economy. In comparison to the candy industry, the tobacco industry is unfairly targeted. Candy has constituents such as excess sugar, which are detrimental to human health, similar to tobacco. Candy and its associated products are a leading cause of obesity, and other undesirable lifestyle diseases like diabetes (Goddard, 2012). It is indeed discouraging that the government does not force them to put a warning after their candy advertisements. Although companies do not in any way force consumers to use their products, they have an ethical obligation to protect consumers. I support the candy industry because it is the duty of consumers to monitor their consumption and purchases. Government legislation only exists when the dangers of a product are too profound. Capitalism plays a significant role in corporate decision-making. It is a great engine of development that natures technological advancements, promotes enterprise, and creates wealth. Even so, sometimes capitalism takes a negative turn when creation of wealth overrides moral obligations. Consumption is the solitary aim and purpose of production and this is what the candy industry targets (Quinn, Mujtaba, and Cavico, 2011). Companies go to all lengths to produce desirable and well-packaged candy products that attract children and adults alike. In most business operations, the interests of producers override that of customers. The main aim of production is to make profits, but it should not have superiority over social prosperity or the importance of production for consumption. In the contemporary society, it is possible for a company to cater to both its interest and that of consumers conjointly. Ethical business decision-making demands poise between corporate and social

China Mobile Limited Essay Example | Topics and Well Written Essays - 1500 words

China Mobile Limited - Essay Example The telecom industry has undergone reforms which have been driven by the regulations of the European Union (EU). Through successive liberalization directives and harmonization directives, the EU has played a vital role in liberalization of the EU telecom market (OECD, 2001). Italy now has a comprehensive regulatory regime which enables it to promote competition in the sector. Italy also has one of the most pro-competitive approaches among all the OECD members in monitoring service quality and coverage of carrier pre-selection. China Mobile Limited (CHL) is one of the world’s largest mobile network operators, headquartered in China and having operations in Mainland China, Hong Kong and Pakistan. Despite its presence only in three countries it has the largest customer base in the world of approximately 650 million with a market share of 65% in Mainland China (China Mobile Limited, 2012). CHL has been evaluating the prospects of entering the European markets as a strategy seeking growth and expansion. Besides, the government in China also encourages Chinese companies to expand overseas. Growing organically is time consuming and hence CHL intends to enter into alliance or acquire majority stakes in an existing mobile network operator (MNO). Telecom Italia (TM), the leading service provider in Italy is heavily indebted and running in losses (Sanderson, 2012). The organization needs funds to grow but is already in heavy debts. CHL has an opportunity to enter into an agreement with TM and fund their growth. CHL is cash-rich and has massive network as well. In entering new markets the risk and control is proportionately related to the investments. CHL can fund their growth but this would require controlling stakes, which implies high investments. Low investments would not give CHL controlling stakes without which CHL would have to function as the other stakeholders insist. However, CHL would need the support of the existing MNO as the two countries are wide apar t in cultural dimensions, particularly in uncertainty avoidance and long-term orientation, according to Hofstede’s dimensions. Thus, CHL would have to adapt to short-term orientation in decision-making and accept risks as well. Risks include obtaining controlling stakes in the company by paying more than the market price. Since CHL has experience in technology this would help offset risks from not having country-specific experience (Braunstein, Jussawalla and Morris, n.d.). The Italian economy is in trouble and the political condition in Italy is unstable too (Sanderson, 2012). However, in the telecom sector there are no restrictions on foreign ownership and on shareholding of a single party (OECD, 2001). Therefore, even though CHL would have to change its strategy to adapt to Italian cultural standards, they would make profits because of their experience in the sector and the strength of financial resources. However, they may not be able to make profits in the first few year s but eventually they would be able to get return on their investments. First Solar First Solar has been one of the largest and most successful solar panel manufacturers so far but it faces stiff competition from Chinese manufactures which has driven down the prices by 50 percent (Bullis, 2012). Oversupply of panels and sales below production cost by Chinese manufacturers has intensified competition (Wang, 2012). Technologically, First Solar’s thin-film, cadmium-telluride solar panels are less efficient than the silica solar panels made by the Chinese manufacturers. First Solar’s panels can be used for large, ground-mounted installations. However, this has limited market and the company is no longer able to sustain selling its products below

Languages and Evolution Research Proposal Example | Topics and Well Written Essays - 1000 words

Languages and Evolution - Research Proposal Example A report in the telegraph by Hayley Dixon could perhaps contextualize what I want to achieve. The report stated the widely recognized principle that humans especially children learn new words based from what they hear others use them in conversations. Dixon revealed that experts are now thinking the capability to learn language and acquire new vocabulary may be severely hampered as children increasingly learn through devices such as Ipads. Would children exposed to these technological devices create new vocabularies by imitating sounds from them? I intend to support my position in this mini-research through several arguments. First, I would like to explain and establish the role of vocal imitation in human language development as well as its genetic and biological explanations. Why is this crucial in the origin of our language? I hope to draw a parallel between this area and a potential of radical language change in the future through vocal imitation. I will also support my argument with an analysis of new vocabularies based on vocal imitations. For example, there are the cases of untz, wub and beep. These are new words derived from the human imitation of sounds. For further support, I could also discuss in this context the incidence of â€Å"mesofact† or the way meaning changes for words over time Finally, I would like to devote an important part of my work to the links between vocal imitation, adaptation, human sociality and their role in the future of human language. I would like to confine this within a discourse using technology as a control point. The technology variable is accepted to be increasingly eroding our oral traditions, specifically; the passing of knowledge with the now limited opportunity to hear wide range of words (Hayley). I will answer how - with our new-found incapability to hear and learn new words - could vocal imitation fill the gap

Business management Essay Example | Topics and Well Written Essays - 2000 words - 8

Business management - Essay Example The report starts by giving a brief description of the organisation followed by an outline of the organisational culture operating there. Google Inc is a multinational public computing and internet search corporation based in California. According to its official website, Google operates one of the biggest internet search engines in the world and it develops a number of internet based services and products. The organisation operates more than one million severs in data centers around the world and it has more than 200Â  000 employees worldwide. Likewise, the organisation also has leaders whose aim is to ensure that they positively influence the members of the organisation to pull their efforts towards the attainment of organisational goals. The organisational culture at Google is inclusive and every employee has something to say. Organisational culture can be described as the shared understanding which exists amongst organisation members with regards to the way things are done in a particular organisation (Swanepoel 1998). It refers to a set or system of shared features such as beliefs, values, assumptions, expectations, symbols and many others. People in the organisation can learn values and they shape their behaviour. Since these values are learned and created, there is an aspect of management function where the management ought to establish a culture in an organisation which can be used as a guide in the way the organisation operates. In every organisation, there is a culture which defines the policies as well as the structures needed in carrying out business. In the case of Google, it can be noted that there are espoused values that are clearly defined by the organisation as its preferred way of doing business and they are reflected in the company’s website. The espoused values at Google Inc put people first and the employees are encouraged to share information as well as learning from each other. Creativity is a virtue and all the employees are

Development of Modern Transport Aircraft Essay Example for Free

Development of Modern Transport Aircraft Essay Introduction This document is presented to compare the two commercially successful and super-efficient airplanes, the Boeing 707-320B and Boeing 787-9. This document will identify the key innovations in airframe and propulsion technology, and also further discuss on why the basic design and appearance of aircraft remain unchanged over 50years. Source: http://boeing.com/commercial/707family/product.html http://boeing.com/commercial/787family/787-9prod.html Innovations in Airframe Throughout the years since aircraft was created, engineers are constantly improving the efficiencies, durability and speed of its Airframe. From the beginning of 1920s, the all aluminium structures to the high-strength alloys and high-speed airfoils in the beginning of the 1940s. However as flying becomes more commercialised, people were not satisfied with just travelling at higher speed; they want to travel a longer distance with lesser fuel burnt! Hence, by the beginning of 1960s and 1980s, long-range design air frames and light weight composite researches were developed respectively. The materials used to construct airframe ideally require light, durable characteristics and at the possible lowest cost. The Boeing 707-320b airframe is constructed mainly using aluminium. The properties of having high tensile strength, light in weight, easily alloyed with other various metals, make aluminium very favourable in meeting the requirements of the aircraft construction. Many suggested that they would much rather fly a metal plane then a plastic one. However, as for Boeing 787-9, it is made up as much as 50% of composite material, approximately 32000 kg of carbon fiber reinforced plastic made from 23 tons for carbon fibre. These composites used to construct the B787 is not like any common plastic, it is stronger, lighter and offers greater strength to weight ratio than anything else. The boldly introduced airframe construction weighs 20% lighter than the conventional aluminium designs. This approach allows the airplane to carry more payloads and fly a further distance. In addition to the overall weight saving, moving to a composite primary structure also promises to increase resistant to fatigue and corrosion, reducing both the scheduled and non-routine maintenance burden on airlines. Source: http://bintang.site11.com/Boeing_787/Boeing787_files/Specifications.html http://en.wikipedia.org/wiki/Airframe http://www.boeing.com/commercial/aeromagazine/articles/qtr_4_06/article_04_5.html Propulsion Technology With rising fuel prices, all airline operators hope for an engine with low fuel consumption. The B707-320B uses 4 Pratt and Whitney JT3D engines. Each of these low-by pass engines could only produce 80kN of thrust. In the making of aircraft engines in the early generation, there were many constraints. Materials and technology were not developed and advance enough to overcome those limitations. On the other hand with mature technology now, the B787-9 uses a standard electrical interface that allows the aircraft to be fitted with either Rolls Royce Trent 1000 engines or General Electric engines. Each of these high-by pass engines produces 240 to 330kN of thrust. The aim of being compatible to these 2 models of engines is to save time and cost when changing engine types. Departing from the traditional aircraft design, the B787 also operates without the use of bleed air. The approach improves engine efficiency, as there is no loss of mass airflow and therefore energy from the engine, leading to lower fuel consumption. The B787 claimed to be 70% more fuel efficient than the company’s first 1950s-era four-engine Pratt Whitney JT3D-powered B707 and 20% more fuel efficient than the modern aircraft of the similar size. Basic Appearance The basic appearance and design of B787 appears unchanged from its predecessor B707. The basic swept wing, under-wing engine configuration has served as the basis for all of almost all of the new aircraft’s airframe. The reason is because the way how aircraft is going to fly and how lift is being created is not going to change considerably. Changes and improvements are often instead made on aircraft weight, performance, noise and passenger comfort. Source: http://en.wikipedia.org/wiki/Boeing_787_Dreamliner http://www.multilingualarchive.com/ma/dewiki/en/Boeing_787#Wirtschaftlichkeit Range Equation Breguet Range Equation [pic] †¢ V-Speed of aircraft †¢ L-Lift †¢ D-Drag †¢ G-Gravitional pull †¢ SFC-Specific Fuel consumption †¢ W-Weight (Reference to the equation above) With a given specific plan or profile, the Breguet Range Equation is used to calculate the aircraft’s range. We use this equation to predict and estimate the distance an airplane is capable to fly, accounting for its flight performance and the changes in weight as fuel is burned. The Specific fuel consumption is the measure on how efficiently an engine uses the fuel supplied to produce work. It allows engines of all different sizes to be compared to see which is the most fuel efficient.Using high by pass design and advanced materials, modern aircraft engine is able burn fuel more efficiently and overcome limitations in early generation such as high turbine temperatures. A decrease in SFC would mean an increase in range. Reducing the aircraft weight is always the goal for all aircraft designer. In case of B787, composite CFRP was boldly used up to 50% in the construction of the airplane. With reduced weight would means lesser thrust required. With lesser thrust would means decrease in fuel consumption rate. With a decreased fuel consumption rate, airplane will be able to fly a longer range. The lift to drag ratio refers to the amount of lift created by the aircraft, divided by the drag it produces when moving through air. Aircraft companies have been going towards the direction of achieving a higher L/D design; since a particular aircraft’s required lift is determined by its weight, delivering that lift with drag reduced, results directly to better fuel economy, longer range and at the same time a better climb performance and glide ratio . Source: http://web.mit.edu/16.unified/www/FALL/Unified_Concepts/BreguetNoteseps.pdf Conclusion With improved technology, aircraft engines will get increasingly fuel efficient; aircraft will get lighter and stronger. Aircraft will be able to fly cheaper, faster and better. Reference: 1. http://www.flightglobal.com/Features/787-handover/story-so-far/ 2. http://www.technologymarket.eu/2011/09/boeing-ana-celebrate-first-787-dreamliner-delivery/ 3. http://en.wikipedia.org/wiki/Boeing_787_Dreamliner#Composite_materials 4. http://www.boeing.com/commercial/787family/787-9prod.html 5. http://www.boeing.com/commercial/aeromagazine/articles/qtr_4_06/article_04_2.html 6. http://www.centennialofflight.gov/essay/Theories_of_Flight/airplane/TH2.htm 7. http://www.tms.org/pubs/journals/jom/0003/martin-0003.html 8. http://www.supercoolprops.com/articles/breguet.php 9. http://howautowork.com/part_1/ch_2/Specific_Fuel_Consumption_and_Efficiency_8.html 10. http://www.soton.ac.uk/~jps7/Aircraft%20Design%20Resources/aerodynamics/Breuget%20Equation.htm 11. http://www.designnews.com/document.asp?doc_id=222308 12. http://www.boeing.com/commercial/aeromagazine/articles/qtr_4_06/article_04_2.html

Sonnets From The Portuguese And Great Gatsby English Literature Essay

Sonnets From The Portuguese And Great Gatsby English Literature Essay As for the matter of time, almost a century separates F. Scott Fitzgerald (the Roaring Twenties of the XX century in the USA) and Elizabeth Browning (middle of the XIX century, England). But that does not really matter, because in both Fitzgeralds novel and Brownings sonnets the main theme is the theme of love. In the times of Fitzgerald the USAs society was like a boiling cauldron. The First World War had just ended and though America did not suffer of it as much, as Russia, there appeared a new special generation of people. These were the veterans of this war, affected by its horrors. They decided, that only living for today (Larson, Creason 492) is worthy of attention. They wanted to get as much pleasure from life as they could, often with disregard for their future. Although their number was not so large, many Americans were affected by their beliefs. Many women were also caught in the turbulence and turned to be flappers (492) women, who enjoyed shocking their parents with wearing short skirts, drinking and smoking in public. All this led to moral degradation and ridicule of Christianity. Although Fitzgerald pictured one of main characters of The Great Gatsby, Nick Carraway, to be a thirty year-old bachelor of quite strict moral code (by his own words: I have been drunk just twice in my lifeà ¢Ã¢â€š ¬Ã‚ ¦ (Fitzgerald)), the author by himself was a vivid representative of living for todays style of life, he ventured to uncover the sins of that-time society in his novel. Along with the moral decline and the hunt for pleasures came a lust for luxury and wealth of all sorts. This obsession led many young girls to marry men they did not love at all, just for the sake of personal profit. The vivid example of such a marriage is Daisy and Tom Buchanan. She an attractive, but shallow young woman (Im glad its a girl. And I hope shell be a fool thats the best thing a girl can be in this world, a beautiful little foolà ¢Ã¢â€š ¬Ã‚ ¦Ive been everywhere and seen everything and done everything. Her eyes flashed around her in a defiant way, rather like Toms, and she laughed with thrilling scorn. Sophisticated God, Im sophisticated! (Fitzgerald)), and he a hereditary millionaire, rude (by words of his wife: Thats what I get for marrying a brute of a man, a great big hulking physical specimen of aà ¢Ã¢â€š ¬Ã‚ ¦ (Fitzgerald)) and holding racist beliefs (Tom: Its up to us who are the dominant race to watch out or these other races will have control of things (Fit zgerald)). It is the gain for material profits of the young men of the lost generation (Larson, Creason 492) that brings these two together. And because of the growing prosperity in society Nick finds himself jammed between two millionaires Tom Buchanan and Jay Gatsby. But nothing can last forever, and more so prosperity. And sadly, even Love is not stronger than this obsession for money in some people. That is the ultimate truth, which Jay Gatsby had learned. He was fervently obsessed with Daisy Buchanan, ever since he was a young man. But at that time he was an officer in the army and had no money to afford to marry her, so it seems that it was the only reason why she married Tom. Jay Gatsby (the name James Gatz had invented for himself when he was a lad of 17 years old) was a son of a family of farmers, which he never regarded as his own parents. Some time after that he met a man, Dan Cody, an owner of silver mines, whose trusted companion he had become for five years. But after Codys sudden death he did not get a cent out of his vast legacy. So, he turned to bootlegging. But he was so mysterious a figure and nobody knew for sure what he was doing to earn himself such a magnificent living. In fact, nobody really cared as long as he had the money and continued to invite local nobility to his little parties. Thats why the truth was brought to light only in the end. Tom, envious for Gatsbys love for Daisy, reveals to her the truth about his past. And though Gatsby tries to defend himself, Daisy declined him, because she was brought up in a rich family and she could not imagine herself living without luxury. For it is said in the text; For Daisy was young and her artificial world was redolent of orchids and pleasant, cheerful snobbery and orchestras which set the rhythm of the year, summing up the sadness and suggestiveness of life in new tunes (Fitzgerald). But against that we can ask in Oscar Wildes words Who, being loved, is poor? On the contrary, the feelings which are shown in Brownings Sonnets from the Portuguese are natural and sincere, and by no means related with the gain of profit. These sonnets were written as a tribute to her love for her husband, Robert Browning and they are as much love-letters as they are poems. In her Sonnet XXVII she clearly states: That Love, as strong as Death, retrieves as well. (Browning) And in her Sonnet I, Elizabeth Browning mentions a mystic shape which drew her backwards by the hair, And a voice said in mastery, while I strove, Guess now who holds thee? Death, I said, But, there, The silver answer rang,Not Death, but Love. (Browning) Love, in her opinion, is a gift for mortals, a blessing from the almighty gods. This love, the True Love, Love Eternal, must be for nought, because any love that is attached to some sensibilia is a subject for alteration, that those very features can change or disappear in time. True Love is a heavenly feeling, which lies in no worldly matters. It is something that makes you want to fly. My dear Beloved, who hast lifted me From this drear flat of earth where I was thrown, And, in betwixt the languid ringlets, blown A life-breath, till the forehead hopefully Shines out again, as all the angels see, Before thy saving kiss! My own, my own, Who camest to me when the world was gone, And I who looked for only God, found thee! I find thee; I am safe, and strong, and glad. (Browning) It is a feeling which tolerates no regrets and reproach. To love somebody forever is a solemn oath, and must not be treated lightly. As one Frederick Saunders writes: My heart to you is given: Oh, do give yours to me; Well lock them up together, And throw away the key. As for myself, I can only add: And let it stay that way forever.

An Over View Of The Costa Coffee Campaign Marketing Essay

An Over View Of The Costa Coffee Campaign Marketing Essay It has always been said that distinguish a correct market place for a business is very difficult as well as to gain sustainable interest from a customer as a steppingstone when there is such a fragmented marketplace with many competitors. However the Costa coffee campaign will make a definite difference. It will emphasize the quality of the coffee and its value of spending time discovering your favourite coffee. This will take place in shopping centre in Auckland City as well as on television, radio and magazines. This initial advertising is sure to establish Costa Coffee as a new brand name for the New Zealand Coffee Lovers. Sending the message to our target consumers both male and female aged between 18~45 years old that drinking Costa coffee can be enjoyable and worth experience than other brand outlets coffee. Then when the target consumers realise a positive impact (benefits) the Costa Coffee is having on their daily life the product is sure to be promoted through word of mouth. This initial advertising is sure to establish Costa Coffee as a brand name for the leading New Zealand Coffee shop in future. Coffee consumption in Australia and New Zealand has increased massively in the past few years. It is easy to find lots of different cafes around that are open and lots of people drinking coffee steadily inside and outside the cafà ©. New Zealander loves drink coffee in their daily life and a Flat white is a good example. A Flat white is one of most popular coffee beverage served in Australia and New Zealand which created by New Zealander called Derek Townsend in the early eighties. Coffee is actually one of the healthiest beverages that billions of people consume regularly and it is one of the most widely researched ingredients. The growing body of scientific research has shown that coffee is safe for healthy adults and can even have beneficial health implications as a part of a healthy diet and physically active lifestyle. For example, the most predominant fact is that regular consumption of coffee decreases the risk of type II diabetes and many other health risks. Therefore, the concept of creating healthier, pleasant and high quality coffee beverage of Costa Coffee will be implemented. This idea revolves around the importance of reinstating the value of spending time with their favourite coffee beverage more effectively, and also the attempt to break into the competitive market of Coffee shops (including private cafes) in Auckland City. Costa Coffee is one of the largest and fastest growing coffee chains in the UK. It was founded in 1971 in Italy by two Italian brothers Sergio and Bruno Costa. Costa Company which introduced the first Costa coffee shop in the UK in early 1980s had as a main objective to create and serve the finest authentic Italian coffee. Costa became part of Whitebread PLC in 1995 and has followed an expansion program, so to become recognised nationally. With over  1,000 stores in the UK and over 400 internationally, Costa has enjoyed a remarkable period of growth since it opened its first store.  Costa is now the leading UK branded coffee shop with over 300 stores that now operates in 25 countries (Costa Coffee, n.d.). In addition, it opened its 1000th milestone store in March 2008 in Moscow (Whitbread PLC, 2010). Costa Coffee has a specially blended coffee called Mocha Italia that created by Sergio and Bruno Costa 37 years ago, made of their own special blend of coffee beans. Its a unique blend as it manages to combine the sweetness, bitterness and body needed to make the perfect cup of coffee. As for the blend itself, thats a closely guarded secret, but you can enjoy a cup of its distinctive flavour and a warm Italian welcome at any of our Costa coffee shops (Costa Coffee, n.d.). Just beyond the Mocha Italia, Costa Coffee provided variety range of coffee beverage selections like other coffee shops have, it also includes non-coffee beverages (tea, juice and hot chocolate etc) and snacks (sandwiches, muffins and cakes etc). (Costa Coffee, n.d.). TARGET MARKET In the advertising plan, the target market would be divided into smaller segments as geographic, demographic and psychographic. Firstly, geographic includes of the country, town, place or city. This advertising plan is for Auckland City, and it covers all central city area and it also including areas such as Parnell, Newmarket and Mission bay. Auckland Central city is known as a heart of Auckland; consequently, large populations can be found because this is where most universities and the business are located. After 12 months, the target market can be extended to other area such as North Shore, Waitakere City and Manukau City. Secondly, under the demographic, both male and females aged between 18 45 years old is our products target market, but it does cater for everyones needs. The reason for this is primarily because the product itself is ideally for the adults (business men and women). They usually go to Costa at the office-going hour to take morning coffee before starting the work and at lunchtime. Costa coffee is relatively high price is the reason why working people take a bigger part of customers than students despite their similar using hour. However, it will also include university students who can afford to buy priced coffee. Overall, our advertising will directly towards to people who are interest to spend their money on coffee beverage. Additionally, Costa introduced the Kids menu for new target market Family. As many Costa stores are located in high streets and shopping malls in UK, there is an massive potential for family target. To meet this demand Costa has launched a specific range of food for children- Costa Kids, comprising a little sandwich, new Smarties American style cookies, yoghurts and Robinsons Fruit Shoot drinks placed in special Costa Kids bags so that children can take the food with them (Costa Coffee, n.d.) Under the psychographic, all internet users can be our target market. It includes students of final year in college or in university and young employees who could be Costa coffees potential customers. Yet, not many coffee shops offering free Wi-Fi, therefore, open 24 hours and providing unlimited free Wi-Fi will attracting those ADVERTISING OBJECTS Our advertising objectives have been created to be something that advertising can accomplish, for instance a shift in perception or to create awareness. In order to launch the advertising plan effectively, both the marketing objectives as well as the communications objectives are important to be considered. Marketing Objectives These are the marketing objectives that Costa Coffee should achieve after launching the advertising campaign. To increase the brand recognition To increase unit sales of both coffee beverage and non-coffee beverage To generate steady profit over the next 12 months To increase the market share by 10% over the next 12 months Communication Objectives These are the communication objectives that Costa Coffee should achieved after launching the advertising campaign. To increase the quality of blended coffee beverage and excellent customer service To maintain Costa Coffee as the preferred brand of coffee shop among 50% business men/women and student customers in Auckland city next 12 months To build the awareness of Costa Coffee among 70% of the target audience in the next 12 months To enhance the brand and corporation image in the consumers mind-set over next 12 months ADVERTISING STRATEGIES Our campaign plan for the advertisement of the Costa Coffee mainly covers the aspect of interaction between customers and Costa Coffee and how this will ultimately effect customers daily life. Definitely its focus based on the activity of customers spending time at one of Costa coffee outlets for relax. Strategy is the means by which we aim to achieve the objectives (White, 2000). Our strategy is to encompass a significant aspect of advertising, incorporating elements of the marketing mix. As White states that enable advertising to fulfill its role in the overall marketing mix (2000), it also covers the development of identifying specific objectives that can be met by advertising. Strategies It is recommended to Costa Coffee to use the three types of strategy to achieve its marketing and communications objectives as stated earlier. Those three strategies that are suggested to implement are position strategy, message strategy, and media strategy. Position Strategy Costa Coffee position for its product as high quality blended coffee beverage which using affordable pricing strategy. In order to accomplish this position strategy, it is suggested to Costa Coffee to emphasize its quality and excellent customer service in all outlets. These will creates a trust and strong commitment on Costa Coffee and its coffee beans quality and customer service. Once the customers have trust and believed the quality and the services provided by the Costa Coffee, they will go around talking more about Costa Coffee to others. Costa Coffee will be the first on to choose among other competitors, likely, Starbucks could be the second choice.   Message Strategy Costa Coffee may use a new theme or slogan called Costa Coffee A little taste of Italy worth waiting for. This message conveys the customer who used to drink American style blended coffee beverage. To create Italian heritage, interior of Costa coffee shop will provide the image of Italian heritage for their customers as well as a unique taste. It will guarantee the customers highest satisfaction. Media Strategies In order to achieve the objectives which was stated earlier, various types of advertising media will be use to communicate the selling theme to the target audience such as television, newspapers, Internet banner, billboard and magazines. All of this media may increase the Costa Coffee Companys sales, profit and awareness of the product as it can deliver the message very wide to all target audience and leave a deep impact on the target audiences mind at the same time. Tactics There are many types of media and direct marketing that can be used for advertising campaign, each media has its own advantages and disadvantages. However, it is very important to choose the best media to reach the target audience. In this case Costa Coffee may choose television, newspapers, Internet, billboard, and Magazine for the advertising campaign. Television Television is the best media to advertise the certain product/service, however, it is relatively expensive than newspapers and magazines. The main reason for this is, it contains the combination of sound, visual images, motion and colours. It offers national coverage where it can covers large amount of audiences within short period of times. Television does easily grasp consumers attention and create awareness on them. Through television, Costa Coffee will be able to achieve its objectives by creating awareness on the consumers. The advertisement will advertise equally in three most popular television channels such as TV1, TV2 and TV3 and Sky TV. The advertisement would advertise in all months throughout the year. However, more advertisement would advertise on early April, May, June, July, August and late September. The main reason for this is, these are the months that New Zealands autumn and winter season started and ends. Theoretically, more people would preferred to drink hot beverage especially in winter time. Moreover, this advertisement will advertise on daily on both the TV channels during the prime time, which is between 8.pm and 11.pm. This is considered the best timing because, most students and working people would back from colleges or work, and this is the time where they will be resting in front of the TV. However the length of advertisement would be 15 to no more than 30 seconds. 1st scene A man with a bulk of paper work in his office 2nd scene A group of university students with loads of assignments 3rd scene It is morning tea time and two seniors sitting down on the couch in their living room and willing to drink something with their snack 5th scene Showing Costa Coffee with its slogan A little taste of Italy, worth waiting for. 6th scene Happy and satisfaction faces of the working man, the college student, and seniors with the take away coffee beverage in their hand. And at the bottom of the last screen the Costa Coffees website and locations will appear saying Visit today! Newspapers Costa Coffee will choose two most popular newspapers in Auckland religion; it would be The New Zealand Herald (The Aucklander) and The Sunday Star times. According to the latest Nielson national newspaper survey, the both readership of the Weekend and Daily Herald were up strongly in 2009 (Weekend herald readers grow, 2009). For Weekend Herald was read by an average of 618,000 people aged 15+, up by 17,000 from a year ago, and about 568,000 people read the Daily Herald and as well as the combined print edition and website readership was also up 5.5 per cent to 685,000 (Weekend herald readers grow, 2009). This figure clearly shows that The New Zealand Herald is the highest readership of any newspaper in the country. Additionally, over a week the Herald audience has increased by 52,000, reaching 1.15 million New Zealanders; six out of 10 Aucklanders read a print edition of the Herald or visit nzherald.co.nz each week (Weekend herald readers grow, 2009). The Sunday Star-Times is New Zealands only national broadsheet newspaper with a readership of over 608,000 (Murphy, n.d.). Sunday Star-Times is a newspaper provides the backgrounds stories of national significance, at the same time providing quality leisure read for an audience which has time to take it in. Due to this, these two newspapers are selected in this advertising campaign. Newspaper advertisement would be done in every month throughout the whole year. The advertisement would be done only on Monday, Saturday and Sunday, where it would be in full page in colours. This is because on Monday all business people going back to their office. Of course, Saturdays and Sundays are the days that people usually rest in their house and spend enough time to go through each and every pages on the newspapers. And furthermore there are lots of special editions on weekends about lifestyle and so on, which will attract many people, read newspapers. While going through the newspapers, definitely they will come across Costa Coffee advertisement because it covers the full page with colourful image. Thus, this will create awareness on the consumers. Internet Banner The Internet banners are the best media for online advertisements. The internet banners will be advertised on the best New Zealand websites such as Trade me, Yellow pages, Stuff, TVNZ, and NZ Herald, yahoo!xtra and Google NZ and more. Banners will show with the advertising campaign and it will put for the 24/7, 12 months. It will place at the top of the search machine or the websites, therefore target audience will be aware these banners while searching or surfing the internet. To make sure, all the banners should flash shifting from one screen to another and it will only goes off when the user clicks to close it. Billboards Billboards are usually put along highway and main roads to capture the audiences who long on the road or drive along the streets and highways. The billboard advertisement will be for the whole year during the advertising campaign. The billboard will use a poster panel form which is silk screened and printed in sheets to the billboard. It is important to use appropriated size of image and font so drivers are able to see the billboard while they are driving without any distraction. The billboard will be set up on the Northern, Southern and Western Motorway and high traffic areas in the central city. Therefore, it will create the brand recognition and product identification by target audience, plus, increase the brand equity. Magazines Magazines are one of the best ways to advertise the branded Coffee shop like Costa Coffee, especially the fashionable Coffee Lovers. Normally, it contains fancy colours of pictures and photos to attract their target audience. Decided to advertise Costa Coffee in Fashion, Food Beverage and Restaurant related magazines such as Cuisine, Vogue, and Womens Weekly. The Womens Weekly magazine is the main magazine media to advertise because it ranked in number one selling New Zealand Magazines (isubscribe, 2010). The advertisement will be printed in each month throughout the whole year in full page with colourful image and a logo of Costa Coffee and simple message will be add on. SWOT ANALYSIS Strengths The main strength of the Costa Coffee is the made in UK Company has a strong presence with a good reputation for creativity and coffee in UK. Therefore, the strong connection between New Zealand and UK may influence to increase the Costa Coffee consumption. The second strength for the Costa Coffee is Italian Heritage. Most of the branded Coffee outlets are selling American style or Kiwi style blended coffee beverage. However, Costa Coffee is known as an Italian influenced culture founded on Italian expert knowledge of roasting unique coffee beans to make high quality handmade drinks. As a customer, it will be great reason to motivate them to experience a new style of coffee. Lastly, the wide range of food (ie. Cake, sandwiches, muffins etc) for both adults and kids and unlimited free Wi-Fi internet connection can be also strong strength for Costa Coffee. Weakness The biggest weakness for the Costa Coffee is its market share in Auckland, New Zealand. Yet, Costa Coffee has no market share in the Central city of Auckland and no brand recognition has been made. Therefore, it will be challenge for Costa Coffee to create strong presence with a good reputation like in UK. Opportunities Expansion could be a key opportunity for Costa Coffee. For example, opening more outlets near the University campus, city council, immigration agency, banks within Central Auckland City. Also attracting a wider population especially families with specific products for children. Costa Coffees Kid menu is the good example for this opportunity. Treats As a treat for Costa coffee, Auckland Central city could become saturated with different types of coffee shops. Therefore, this area is quite challenge for Costa Coffee to entering in and targeting the same market with existing coffee shops eg. Starbucks, Columbus, Esquire etc. New entrants are also treats to Costa Coffee. For example, increasing competitive threats from donut and bagel chains as they continuously expand their outlets and increase alternatives of coffee product offering. BUDGET The table below shows the budget allocation across the different media of the advertising plan. The overall budget allocated for this advertising plan would be no more than NZ $4,000, 000. As shown in the table, it shows Television is the major media spend most of the budget followed by the Newspapers. However, it is worth spending massive budget on Television advertisements because it does exposed to larger quantity of target market incredibly within short period of time. Thus, it can easily grasp the target audiences attention by use of combination of visual images, motion, colours and sound effects. For Newspapers, it also plays an important role, because it is cheaper than Television but it also covers wide areas of target market and audience. Communication Tools Amount per year (NZ $) Television 2,592,000 Newspapers 3,512,832 Internet Banner 235,200 Billboard 222,000 Magazine 161,000 Total (NZ $) $ 3,390,116 The calculation above is the maximum amount of the advertising campaign for the whole year. MEASUREMENT Since Costa Coffee has been spending lots of money on its advertising campaign, it is very important to know whether the advertising was effective or not. The effectiveness of advertising campaign needs to be assessed in order to avoid costly mistakes (Belch Belch, 1999). In this case, pre-test can be used before the campaign is implemented and post-test is done after implementing the advertising campaign. There are many ways or methods to do these measurements, such as questionnaires/survey, interview, observations and focus group project or more. Questionnaires, survey and interview are the basic and most common methods to be used by everyone because it is reasonably cheap and easy to gather the peoples opinion towards product/service.

Essay --

A classic is defined as â€Å"an author or literary work of the first rank, especially one of demonstrably enduring quality† according to the dictionary. Classic works are treasured by the experiences in novels that relate back to the reader, they hide emotions that float to the surface once you feel the pain of the characters truly come to life; with classic novels every read should feel as though it were the first. John Green’s The Fault in Our Stars could easily become a classic novel one day; while reading this novel readers can understand Hazels passiveness, have experienced the love that’s being shared within the pages, and the book just can’t be put down because of its dry humor that makes readers want more. Hazel, the passive teenager, puts a lot of effort into trying not to hurt other people. Today it seems as though America as a whole does this same thing though? She tries to make things easier for everyone in her life because she's afraid of hurting them. Everyone during their lifetime holds things in or hides small facts for the safety of family and friends, no one wants to be...

The Language Behind Dawkins’ Selfish Gene Theory :: Science Selfish Gene Theory Essays

The Language Behind Dawkins’ Selfish Gene Theory According to Michael Polanyi, our understanding of a concept depends in part on the language we use to describe it. Connie Barlow's book, From Gaia to Selfish Genes, looks at metaphors in science as integral parts of some new biological theories. One example is Richard Dawkins' theory about the selfish gene, where he claims that the most basic unit of humanity, the gene, is a selfish entity unto itself that exists outside the realm of our individual good and serves its own distinct purpose. Dawkins looks at the evolutionary process, how DNA replicates in forming human life, and the possibility that there is a social parallel to genetics, where human traits can be culturally transmitted. Dawkins, in the excerpts that Barlow has chosen, uses heavily metaphoric language to explain these scientific concepts to the general public. However, the language that Dawkins uses, while thought provoking, also carries some negative implications that extend beyond his theory. The selfish gene theory has many positive aspects, but its metaphors detract in certain ways from the scientific message of Richard Dawkins. The metaphor behind Dawkins' theory can best be described by his opening statement: "we are survival machines-robot vehicles blindly programmed to preserve the selfish molecules known as genes" (Barlow 193). Dawkins links the natural behavior of unconscious bunches of nucleic acid (genes) to human behavior and personality by calling them "selfish." His use of this term conjures up the image of a separate individual, capable of making decisions to help its own good and disregarding our needs. By calling human beings "survival machines" and "robots," Dawkins suggests some serious moral implications regarding our existence. If we were just robots, it would seem that we would be no longer responsible for our actions, as people could attribute all evil to the gene programmers who created these robots. Also, if our primary purpose were to serve as a "survival machine" for something else, life would seem insignificant. John Maynard Smith writes that Dawkins' book is just about evolution , and "not about morals . . . or about the human sciences" (195). However, the attempt to disengage the selfish gene theory from its moral implications is seriously undermined by Dawkins' metaphors. The origin of the selfish gene, and of evolution itself, began in something Dawkins calls the "primeval soup," where protein molecules, by pure chance, bonded together to form "replicators," the ancestors of DNA (198).

Whole Foods Market and Interpersonal Communication

Discuss how the basic interpersonal communication model that is presented in Figure 8. 1 can be applied to the impersonal nature of an online forum. Interpersonal communication is communications between two or more people in an organization. The skills needed for successful communication in the workplace include reading, listening, managing and interpreting information, and serving clients. The basic interpersonal communication model that is presented in Figure 8. can be applied to impersonal nature of an online forum by following the same principle that an individual would in the workplace, the only difference is instead of communicating face to face you will be communicating electronically in an online forum. In interpersonal communication there is the communicator, the message, the receiver, perceptual screens and feedback. In an impersonal nature of an online forum the same method applies. For example, skillful interpersonal communication involves basic conversational language skills including listening and speaking abilities, a basic understanding of how personalities and cultures effect communication, an understanding of your own personality, culture, and preferences, and knowledge of conflict prevention techniques. An individual can apply these same guidelines in an online forum. Instead of listening and speaking abilities like an individual would follow through interpersonal communication, the individual would use correct grammar and punctuation. How does defensive communication enter into this case? Defensive communication can be defined as communication that can be aggressive, attacking, and angry, or passive and withdrawing. Defensive communication enters into this case through John Mackey, CEO of Whole Foods Market. He continuously displays communication that is aggressive, attacking, and angry. One incident defensive communication took place at a retailing conference in Manhattan in 2001, John Mackey shouted â€Å"I’m going to destroy you,† to Perry Odak, CEO of Wild Oats. John Mackey posted numerous comments that criticized Wild Oats Markets such as â€Å"no company would want to buy Wild Oats Markets Inc. , â€Å"OATS locations are too small and management doesn’t know what they are doing†, and â€Å"Oats has no value and no future. † For nearly eight years Mackey posted online comments under the name Rahodeb, in the online stock forums of Yahoo Finance. How is the Internet transforming the way people communicate? The Internet is transforming the way people communicate through several methods. For instance, through online communication one cannot truly know how the other person is feeling because facial and eye behaviors and/or body gestures become absent. This makes it difficult for an individual to communicate with another through online forums. Also, just like in interpersonal communication one must be aware of cultural diversity, in online forums, an individual may not be aware of the culture in which they are trying to communicate which in turn makes communication difficult. Another method in which Internet is transforming the way people communicate is since online forums are impersonal in nature; the Internet shields the sender from personal interaction. This may cause individuals less patient with face-to-face communication. However, the use of online forums encourages polyphasic, or multi-tasking activity. Discuss the ethical problems that are revealed by examining John Mackey's online postings in relation to the communications provision of the Whole Foods Declaration of Interdependence? Ethical problems that are revealed by examining John Mackey’s online posting in relation to the communications provisions of the Whole Foods Declaration of Interdependence include John Mackey’s actions of unprofessionalism. The postings under the pseudonym name Rahodeb were extremely unprofessional especially coming from the CEO of the company. The communications provisions of the Whole Foods Declaration of Interdependence states â€Å"[o]ur ability to install a clear sense of interdependence among our various stockholders†¦is contingent to communicate more often, more openly, and more compassionately. Better communication equals better understanding and more trust. † Mackey’s communication through Yahoo Finance postings, were far from compassionate and open. He slandered the Wild Oats Market reputation.

Barbara Baynton †Squeaker’s Mate Essay

The marginalisation of the female protagonist begins with the title of the story and stays true until the end. For the majority of the story she is referred to as â€Å"Squeaker’s Mate†, â€Å"she†, â€Å"her†, and â€Å"his mate†. When she becomes gravely injured the men of the small outback Australian settlement caution Squeaker against informing her the injury is permanent, because it might to damage to her feminine sensibilities. A page later and Squeaker says to his prostrate partner when she says she will be up soon to help around the home again: †Yer won’t. Yer back’s broke,’ said Squeaker laconically. That’s wot’s wrong er yer; injoory t’ th’ spine. Doctor says that means back’s broke, and yer won’t never walk no more. No good not t’ tell yer, cos I can’t be doin’ everything’. † The Australian brush, always harsh, was particularly dangerous during the late nineteenth century, when Barbara Baynton’s story, Squeaker’s Mate, is set, and doubly or triply so for the women. It was a hard life, and if you survived the first few years, you were aged before your time. Squeaker’s days are filled with building his home and staking his claim on the land, and his nights are a swill of brandy and cheap(er) liquor from the store. His mate – who provided themoney to set up the property – is a burden except when she is working, and when she works, she works hard. The accident, which leaves her crippled, is a tough economic blow. Squeaker compensates by hiring a woman to assist around the place, which is short-hand, for those times as well as (too often) our own, for securing a new â€Å"mate†. At first, this new woman – who remains, it is important to note, unnamed throughout the text – is a help, but she soon becomes a rival. Too soon for the original mate’s liking, who doesn’t care much for the new girl: She was not much to look at. Her red hair hung in an uncurled bang over her forehead, the lower part of her face had robbed the upper, and her figure evinced imminent motherhood, though it is doubtful if the barren woman, noting this, knew by by calculation the paternity was not Squeaker’s. She was not learned in these matters, though she understood all about a ewe and a lamb. Squeaker is an unpleasant fellow, clearly unintelligent, clearly imperceptive to his mate’s needs. He is the prototypical stoic male, calm and selfish in the face of another’s adversity. In a noteworthy paragraph immediately following his mate’s crippling, upon asking for her pipe to calm her nerves, Squeaker retrieves, fills, lights and puffs on his own pipe before attending to her, all while she lies bleeding and paralysed on the ground. Moments later, he is annoyed when she refrains from moving her (again, paralysed) arm from the fire when her sleeve catches alight. Squeaker’s mate’s name is Mary, which is itself a reductive name as it carries little individuality, and there’s no last name attached to it. Mary is like John or Bob, it’s a featureless name, imprecise in its characterisation. Externally, she remains indistinct, with neither her hair colour, her body shape, her fashion sense, her physical mannerisms, ever described. She is quite simply Squeaker’s mate, and deserves no more or less than that. Or does she? In the world Baynton is describing, this is exactly how she would have been perceived. Many woman during that period in that area were considered to be factories for producing babies, and on top of that they were machines for cleaning and cooking. They were not an equal companion, and there was little expectation that a man or a woman had much to share with one another. It was not uncommon, as an example, for the man to leave for days and even weeks at a time, herding sheep and chasing down livestock, or following the weather in search of jobs on other farms both near and far. A healthy woman could take this opportunity to become quite entrepreneurial with the family home, haggling over prices and selling the farm’s commodities at a good price. But a crippled mate was a serious liability, virtually useless, and it is not surprising when Squeaker neglects to call the doctor until his hand is forced. While the outer life of a woman in the brush was not much, their inner lives could be very great indeed. The journals of Fanny and Bessie Bussell, to take one of many examples, were an account of their lives during mid nineteenth century Western Australia, and reveal these women as funny, creative, clever, playful, anxious, forthright, honest and open. Their journals were for them conversations with family back home, a way to connect with people they love. For us, they are historical artefacts and useful for their account of rural life during that period, but they are something more, too – they are living documents, pulsing with freshness and energy, marvelling at the wonder of the strange new land to which they had arrived. Squeaker’s mate – Mary – may not have written any letters, but her thoughts as described by Baynton show her to be resourceful and tough, and astonishingly perceptive in regards to the emotions and motives of others. She is a strong woman, undaunted by her injury though naturally affected by it, and she is aware that her fate is grim should the new mate be accepted wholly by Squeaker. Mary does what she can to turn the situation to her advantage, with surprising, violent and elemental results. Squeaker’s Mate comes from, I will freely admit, a literary lineage of which I am not particularly fond. The dusty, dry, poverty-striken, dialect speaking, naturalistic nineteenth and early twentieth century literature is an anathema to my tastes, and is, for the most part, terribly unreadable today. Far from just being unfashionable many of these stories are impenetrable, relying too heavily on the expectation that the reader will fully grasp the physical realities of the story and relying on local colour and descriptions of animals and dirt to carry the story along. Squeaker’s Mate rises above the muck thanks to its incisive examination of the gender issues surrounding this tumultuous period of Australian history, when men were forging new paths into the nation, discovering resources and establishing cities and towns and women, equally responsible, equally culpable, equally capable, and equally proficient, were dragged thanklessly behind, forgotten too often, their stories lost, lives vanished.

Opinion essay †video games Essay

Video games are usually considered an excellent electronic with the mainly purpose to propose entertainment. For different kinds of persons, from children that probably have more time to play it, until adults who usually have fun after their work. Technological advances in video gaming software have created a rapid evolution from 1970’s arcade game technology to today’s role playing games, featuring an almost life-like level of realism, which mirrors the natural world in all of aspects, sometimes showing some graphic violence. With critical unproven scientific really, there are criticisms from the media that directly reflect the thinking of the parents of many children who play video games, one of the entities that can change this is the industry of video games censored you need to start acting. According to Entertainment Software Association (ESA), there is a thought about censoring videogames: â€Å"Blaming video games for violence in the real world is no more productive than blaming the news media for bringing crimes of violence into our homes night after night. † The news media usually controls what most of people will think about new video games but most of times they have bad things to show like violence, drugs and sex in live for everyone. They don’t reveal that violent crime, particularly among the young, has decreased dramatically since the early 1990s. During the same period of time, video games have steadily increased in popularity and use, exactly the opposite of what one would expect if there were a causal link. Some researchers are always trying to prove that players of violent games may be influenced by bad behavior and, implicitly, will apply who watched the game in real life. According to Ferguson, Christopher J. and John Kimburn: â€Å"This analysis does not find support for either a causal or correlational link between violent media and subsequent aggression in viewers. Why the belief of media violence effects persists despite inherent weaknesses of researches somewhat of an open question. † This shows how most of the time the researchers are misguided. Another prove of how these researches are misguided can be clarified in what Salonius-Pasternak, Dorothy E. and Holly S. Gelfond has to say: â€Å"Most research on electronic play has focused on its possible negative effects for children and adolescents, and contextual factors such as socioeconomic status and culture are rarely considered†¦. The study explains how electronic games may also have potential benefits for young players that include providing children with the opportunity to negotiate society’s rules and roles, allowing children to experiment with aggression in a safe setting without real world consequences, and facilitating children’s development of self-regulation arousal. † Another interesting point that no one knew is that usually the parents are present when games are purchased or rented 93 percent of the time. Ratings and parental controls already help parents make appropriate entertainment choices for their families. Just as with other types of entertainment, there is a wide variety of content available in computer and video games to suit the wide variety of individuals who play games. The industry has also voluntarily established numerous tools and policies to help parents make educated choices and ensure that retailers only sell games to those whose age is appropriate for the game in question. Computer and video games are rated by the Entertainment Software Rating Board (ESRB), whose system includes age recommendations and content descriptors. In addition, a June 2012 study conducted by Peter D. Hart Research Associates found: 85 percent of parents with children who play video games are aware of the ESRB ratings; 70 percent of parents regularly check a game’s rating before making a purchase; and 88 percent of parents feel the ESRB rating system is either â€Å"very helpful† or â€Å"somewhat helpful. † All new video game consoles include parental controls that limit a child’s access to games based on their ESRB ratings. According to a 2013 study, 86 percent of parents believe parental controls are useful. Parents impose time usage limits on video games more than any other form of entertainment: 79 percent of parents place time limits on video game playing; 78 percent of parents place time limits on Internet usage; 72 percent of parents place time limits on television viewing; 69 percent of parents place time limits on movie viewing. Therefore, before video games children have been playing violent themed games in the streets and will continue to do so well into the future. As you can clearly see I am against censoring video games, I think that if someone is going to get influenced to do something violent because of a game, then there must have been some underlying issue that the person had before playing a violent game. As the generation that grew up on modern videogames becomes parents themselves, attitudes will change and conservative hysteria will hopefully be relegated to amusing background noise. However, the videogame industry must become active in protecting its own collective interests to mitigate any damage that could occur before attitudes calcify. Media outreach, governmental relations, symposiums, and other visible efforts to educate the public are critical at this unique juncture in the videogame industry’s development. This will drive a wedge between reasonable parents and hysterical censors. If the videogame industry speaks for parents along with children, and is perceived as their ally, the elements of censorship will be left with no support. Works Cited Ferguson, Christopher J. and John Kimburn. â€Å"The Public Health Risks of Media Violence: A Meta-Analytic Review. † Journal of Pediatrics 154 (2009): 759-763. Web. 10 Aug. 2011. Grimes, Thomas, James A. Anderson and Lori Bergen. Media violence and aggression: Science and Ideology. Thousand Oaks: Sage Publications, Inc. , 2008. Print. Salonius-Pasternak, Dorothy E. and Holly S. Gelfond. â€Å"The Next Level of Research on Electronic Play: Potential Benefits and Contextual Influences for Children and Adolescents. † Human Technology 1. 1 (2005): 5-22 â€Å"Essential facts about games and violence. † Entertainment Software Association. Inc. , 2012. Lawrence G. Walters/ Weston, Garrou, DeWitt & Walters. â€Å"Sex, Lies and Videogames. † 2016. .

How Do You Get People to Like You Essay

Be polite. Be yourself. That way, people like you for who you are. Many of us mistakenly believe that it’s wrong or conceited, to think we have any good qualities. We may spend a lot of time berating ourselves for our negative qualities, thinking that self criticism is the key to improving our performance. However, a constant focus on our supposed shortcomings can hinder our efforts to make friends with other people. How can we have the confidence to make new friends if we think we don’t have much to offer? How can we believe that others could like us if we believe our inner being is flawed? Or if we think we are too boring to interest anyone else? We may wonder what anyone else would see in us if we don’t see any good in ourselves. In order for others to be attracted to us, they must be able to easily see our best qualities. If we focus on our good qualities we will have much more confidence that we have something of value to offer in a relationship. If you wish to be socially successful, it’s important to accept the fact that not everybody is going to like you under all circumstances. Not everyone is going to like the package you come in, especially on first meeting you. Every person has a unique pattern of likes and dislikes which were formed long before they met you. Don’t think you have to condemn yourself as a failure if it seems that someone else doesn’t like you. If someone seems to dislike you, the reason for that dislike might have little or nothing to do with you. The person who doesn’t like you might be fearful, or shallow, or busy or shy. Perhaps you and that person are simply a mismatch for each other at this particular time. Don’t take yourself out of the game by deciding that your flaws are bigger than your assets. In fact, some of the very qualities you consider to be flaws may be irresistible to someone else. For all the factors that might cause one person to reject you, there are at least as many factors that will work in your favor with someone else. You might be thirty pounds over your ideal weight, but you may have a wonderful laugh and a huge zest for life. There are many people to whom your extra pounds will literally be invisible. You may drive a shabby car, but you might be a great dancer and a loyal friend. There are people out there looking for loyalty, or fun, or sweetness, or wit, and the package it comes in is not important. If you are worried that you are not beautiful enough to attract friends, keep in mind that not everyone is looking for physical beauty in their friends. You can decide to feel inferior because you don’t have much money and you don’t drive a nice car. You can believe that this is the reason that you don’t have many friends in your life. On the other hand, if you are very wealthy you may be suspicious that everyone is after your money and that nobody really likes you as a person. The point is, you can fixate on just about anything and believe it’s the reason you do not have friends and cannot make any. Here is an easy way to remind yourself of what your good qualities are: write down a list of your good qualities and review it often. Don’t just think in your mind about what your good qualities might be, actually make the effort to write the list. The act of writing helps to reinforce the strength of the ideas in your mind. Don’t be embarrassed to give yourself credit for your good points. If you don’t have any idea what your good points might be, you might want to ask some of the people you know. When you compile your list of good qualities, be as generous in your praise as your best friend in the whole wide world would be! If you don’t have any best friends yet, imagine in your mind a wise and loving friend who knows you truly and appreciates you. What would that person say are your good points? Here are some ideas that might be applicable to you. Feel free to adjust this list for yourself and add to it. My good qualities are: †¢I’m kind †¢I never gossip †¢I go out of my way to help others †¢I’m good with numbers †¢I have a calm disposition †¢I know a lot about sports You can keep your list with you and read it over every day. Add to it whenever you think of new good qualities you discover in yourself. Be alert for compliments that other people give you. The positive qualities that others see in you can go on your list as well. When you are out there meeting people, frequently remind yourself of all the wonderful qualities you have. It’s only a matter of time before you meet other people who will appreciate them too! Learn to relax. Instead of berating yourself for some perceived shortcoming, concentrate on the good qualities you have to offer. Realize that there is an audience for your particular combination of gifts, and go looking for those people who will appreciate them.